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With beach holidays accounting for over half (55%) of all international holidays, the retailer saw three consecutive record-breaking weeks for its Holiday Shop collection - with a spike in sales of beachwear (+46%), linen (+22%) and swimwear (+11%) between April and June. This year, the UK started preparing for a busy summer of events as early as January, with search data from M&S showing that ‘holidays’ was a trending search term in the first month of the year and was +69% between April and June when compared to the same period last year. This summer, almost half of the population (45%) have at least one event such as a wedding, sporting event or concert to look forward to and half of families are planning a staycation or holiday abroad and Europe is the destination of choice according to currency exchange data from M&S Bank. The Index also reveals one in three consumers (32%) now feel more in control of their families’ finances and are looking to make the most of the summer holidays – with 37% seeing the summer break as an opportunity to spend more quality time with loved ones.ĭespite the cost of living being front of mind for four in five people, the prospect of warmer weather, exciting events and holidays are helping to drive a more positive outlook. This is a marked improvement when compared to September 2022’s record low (32%) and when inflation was as high as 10.8%. Almost half of the population (45%) now feel optimistic about their family’s prospects for the next three months. With inflation levels falling and the summer holidays commencing there is a cautious sense of optimism emerging across the UK. M&S saw three consecutive record-breaking weeks in sales across its Holiday Shop.įamily optimism is at its highest level in almost two years, according to M&S’ Family Matters Index – a quarterly tracker of the priorities, challenges, and ambitions of families across the UK.

The prospect of warmer weather, exciting upcoming events and holidays are driving optimism amongst UK families, according to the M&S Family Matters Index.